Pipedrive Pricing Plan: Choosing the Right Plan for Your Business (2025 Edition)

Pipedrive Pricing Guide 2025: Complete CRM Plan Breakdown from Lite to Ultimate

Let’s face it.

CRMs are supposed to help your sales team close more deals. Instead, choosing the right one feels like another job altogether.

And somehow… nobody talks about it.

You’re trying to get organized, streamline follow-ups, and look like a pro. But pricing pages? They look like tax returns. Feature tables? More confusing than IKEA instructions. And don’t even get me started on the hidden costs buried behind every “talk to sales” button.

That’s where Pipedrive flips the script.

It’s one of the few CRMs that actually puts sales first. Not marketing fluff. Not HR tools. Just—sales.

And thanks to CRM Squirrel, you can get a 45-day free trial — plenty of time to kick the tires without risking a penny.

In this guide, I’ll walk you through every inch of Pipedrive’s 2025 pricing structure, show you what each plan really includes, and help you find the one that matches where your business is now—and where it’s heading.

Let’s dive into the real talk about the Pipedrive pricing plans — what’s inside, who each one is good for, and how to pick the one that doesn’t come back to haunt you later.

Pipedrive 2025 Pricing: Updated CRM Plans & Costs

There are now four main pricing tiers:

• Lite – Streamlined CRM basics
• Growth – Adds essential automation and email integration
• Premium – Full customization, reporting, and eSignatures
• Ultimate – Enterprise features, lead generation, compliance

Let’s break each one down.

Pipedrive Lite Plan

Pipedrive Lite Plan Best For: Freelancers, solopreneurs, side hustles

Pipedrive Lite Plan Price: $14/month (annual) or $19/month (monthly)

Pipedrive Lite Plan Features:

• Visual sales pipeline
• Basic lead and deal tracking
• Contact location mapping
• Calendar sync
• Custom fields (30 max)
• Mobile app access
• Basic reporting (up to 15 reports/user)
• Up to 3,000 open deals
• AI assistant for next steps and summaries

Why Pipedrive Lite Plan Works:

You’re just getting started. You want clarity, not clutter. Lite gives you structure and visibility—without automation or multi-user complexity.

Watch Out For:

No automations, no email sync, and no team features. You’ll hit a ceiling fast as deals grow.

Pipedrive Growth Plan

Pipedrive Growth Plan Best For: Small teams starting to scale

Pipedrive Growth Plan Price: $24/month (annual) or $34/month (monthly)

Everything in Lite, Plus:

• Full email sync with Gmail/Outlook
• Templates and scheduling
• Contact timelines (track every touch)
• Group emailing
• 50 automation rules per user
• Email open/link tracking
• Meeting scheduler
• 100 reports per user

Why Pipedrive Growth Plan Works:

You’re sending more follow-ups, more quotes, more reminders—and you’re tired of doing it manually. Growth saves time and boosts consistency.

Pro Tip:

This is often the true starting point for small businesses. Lite is fine, but Growth unlocks sanity-saving automations.

Pipedrive Premium Plan

Pipedrive Premium Plan Best For: Growing sales teams with structure

Pipedrive Premium Plan Price:  $49/month (annual) or $64/month (monthly)

Everything in Growth Plan, Plus:

• 300 custom fields per user
• 150 automation rules per user
• Built-in calling and call logging
• Smart Contact Data (auto-enrich leads)
• Team inbox for shared email handling
• eSignatures via Smart Docs
• Advanced dashboard and reporting tools
• Integration with cloud storage (Google Drive, OneDrive)

Why Pipedrive Premium Plan Works:

This is where Pipedrive feels like a full-blown sales machine. You get more control, better insights, and real team workflows—without the “big enterprise” headache.

When to Upgrade Pipedrive Premium Plan:

When one person isn’t doing all the selling—or when you start managing multiple products, pipelines, or reps.

Pipedrive Ultimate Plan

Pipedrive Ultimate Plan Best For: Enterprises, big teams, high compliance needs

Pipedrive Ultimate Plan Price: $69/month (annual) or $89/month (monthly) — min 10 users

Everything in Premium, Plus:

• Unlimited custom fields, reports, and automations
• Built-in LeadBooster (chatbots, live chat, forms)
• Built-in Prospector (B2B lead database)
• Web visitor tracking
• Full audit logs + activity trail
• SOC 2 & ISO 27001 compliance tools
• Admin-level permission control
• Dedicated phone support and onboarding help

Why Pipedrive Ultimate Plan Works:

It’s a fully-loaded CRM suite for big teams. If you’re managing compliance, multiple territories, or high-volume deals—this is your operational core.

Hidden Value:

Ultimate includes add-ons that would cost hundreds/month separately. LeadBooster and Prospector alone justify the upgrade if you’re actively generating new leads.

Pipedrive Pricing Plan Comparison Table (2025)

Pipedrive Pricing Plan: Industry-Specific Use Cases

Marketing Agencies

• Plan: Premium
• Why: Automate client campaigns, proposals, follow-ups, integrate with project tools like Trello

Law Firms

• Plan: Premium
• Why: Track cases, automate client communication, collect contracts via Smart Docs

Real Estate Teams

• Plan: Ultimate
• Why: Manage high volume of leads, assign by region, use team filters and permissions

E-Commerce (B2B)

• Plan: Growth
• Why: Automate reorder flows, sync wholesale accounts, simplify follow-ups

Healthcare Sales

• Plan: Ultimate
• Why: Secure data, permissioned roles, compliance tools, long-cycle deal tracking

Recruiting & Staffing

• Plan: Premium
• Why: Automate outreach, manage candidate pipelines, report by recruiter/division

Educational Providers

• Plan: Growth
• Why: Use templates for school outreach, automate success tracking

Travel & Hospitality

• Plan: Premium
• Why: Segment travelers, automate trip proposals, track follow-ups via mobile

Construction Firms

• Plan: Growth or Premium
• Why: Track bids, manage subcontractors, automate inspection reminders

Pipedrive Pricing Plan: Customer Success Stories

E-commerce Wholesaler – Growth Plan

• Company: Regional distributor of health products
• Challenge: Inconsistent follow-ups and high cart abandonment on B2B reorders
• Solution: They implemented the Growth plan to automate reorder follow-ups and used email tracking to refine outreach.
• Result: 28% increase in reorder rate and 3 hours/week saved per sales rep.

Medical Equipment Supplier – Ultimate Plan

• Company: Supplier to private hospitals and clinics
• Challenge: Needed compliant data handling and regional deal segmentation
• Solution: Used Ultimate with permission controls and web visitor tracking to focus outreach
• Result: Passed GDPR audit with zero issues and improved lead conversion by 35%.

Online Education Platform – Premium Plan

• Company: Global course provider with 20-person sales team
• Challenge: Slow onboarding and low lead-to-signup conversion
• Solution: Set up shared inboxes, Smart Docs for contract delivery, and performance dashboards for each team
• Result: Cut lead response time by 60% and increased monthly signups by 22%.

National Construction Firm – Growth Plan

• Company: Mid-size commercial contractor with multiple site managers
• Challenge: Tracking project bids and managing subcontractor approvals
• Solution: Used custom pipelines in Growth to manage job stages and assign tasks via automation rules
• Result: Reduced bid cycle by 4 days and caught 2–3 potential lapses per project early.

Who Shouldn’t Use Pipedrive

Pipedrive is purpose-built for sales-led organizations. But that also means it’s not the best fit for everyone.

• If your core need is marketing automation or running large-scale ad campaigns, platforms like HubSpot might serve you better.
• Companies needing a true customer service/helpdesk tool may want to consider tools like Zendesk or Freshdesk.
• If you require deep enterprise-level custom workflows or a 100% custom-built CRM, Salesforce could be more appropriate (if budget isn’t a blocker).

Pipedrive does offer add-ons and integrations for marketing and support—but it’s best used where sales are the engine of growth.

Best Pipedrive Add-Ons Worth Paying For

If you’re on the Lite, Growth, or Premium plan, you might want to consider these powerful add-ons:

• LeadBooster – Adds chatbots, live chat, forms, and more to capture inbound leads. Great for agencies, real estate, or SaaS.
• Web Visitors – Tracks who’s browsing your site and ties behavior back to leads and deals. Essential for outbound-heavy sales teams.
• Campaigns by Pipedrive – A lightweight email marketing tool that helps with simple newsletters or drip campaigns.
• Projects – Helps manage post-sale workflows or service delivery (like onboarding or account setup).

Each add-on can cost $32–$50/month, so bundle them wisely—or go straight to Ultimate, where most are included.

Cost-Saving Tips for Pipedrive

• Pay annually to get up to 20–30% off the monthly price.
• Use the free 45-day trial to explore features before committing.
• Check for seasonal promotions around Q4 or back-to-school (common discount windows).
• Bundle users under one admin to save on duplicate fees.
• Use only the features you need; unnecessary add-ons can add up fast.

Step-by-Step Guide to Choosing Your Plan

1. Start with your team size: Are you solo, or managing 5+ reps? This helps narrow down Lite vs Premium/Ultimate.
2. Assess your workflows: Are follow-ups manual? Do you need automation, templates, or lead routing?
3. Factor in compliance: Do you work in finance, healthcare, or law? If yes, Ultimate may be the only viable choice.
4. Look at volume: If you’re managing hundreds of leads a month or multiple pipelines, Growth or Premium is a must.
5. Estimate your future: Will your team grow in 6 months? Pick a plan that can scale with you.

Bonus: Talk to support. Pipedrive’s pre-sales team is helpful and non-pushy.

Deeper CRM Competitor Breakdown (Practical POV)

Realistically, if your team is less than 50 people, isn’t reliant on a massive IT department, and needs quick time-to-value, Pipedrive remains one of the fastest CRMs to deploy and adopt.

Frequently Asked Questions about Pipedrive Pricing Plan (FAQs)

Q: Can I use Pipedrive for more than sales?

Absolutely. While Pipedrive is primarily designed for sales pipelines, its flexible structure allows teams to repurpose it for a range of operational workflows.

Many businesses use it for post-sale client onboarding, where you can track stages like document collection, welcome calls, and training sessions.

Others build custom pipelines for account management, recruitment, and even project tracking. With customizable fields, automation rules, and templated emails, non-sales teams can still benefit from its clarity and structure.

You can also assign different pipelines to different departments, ensuring everyone has tools tailored to their workflow without needing separate software.

Q: How easy is it to migrate from another CRM?

Very. Pipedrive offers one of the smoothest CRM migration experiences out there. Whether you’re coming from a spreadsheet, Salesforce, Zoho, or HubSpot, you can use the import wizard to map fields and pull in your contacts, deals, notes, and more.

CSV and Excel imports are intuitive, and you can test-import a few records before committing.

On the Ultimate plan, you also get white-glove onboarding—meaning a Pipedrive expert will guide your setup and help you avoid common pitfalls.

Many users report completing their migration in a single afternoon, depending on data volume and structure.

Q: Is there a mobile app?

Yes, and it’s fully featured. The Pipedrive mobile app is available on both iOS and Android and is designed for field sales reps, remote teams, and business owners who need to manage leads on the go.

You can view your sales pipeline, log calls, take notes, scan business cards, get deal alerts, and even schedule follow-ups directly from the app.

The calendar sync ensures you never miss a meeting, and push notifications keep you on top of urgent tasks.

It’s not just a companion app—it’s robust enough to manage your entire workflow when you’re away from your desk.

Q: Can I control what team members see?

Yes, especially with Premium and Ultimate plans. Pipedrive allows for fine-grained control over data visibility using role-based permissions.

You can set access levels for each user—deciding who can view, edit, or delete deals, contacts, pipelines, or reports.

This is particularly useful for multi-team organizations, such as sales, customer success, or regional branches, where you want to protect sensitive data while maintaining workflow integrity.

You can also control pipeline visibility and restrict access to certain custom fields. Admins can tailor each user’s experience based on their responsibilities, ensuring data is safe, relevant, and actionable.

Q: Is Pipedrive GDPR and SOC 2 compliant?

Yes. Pipedrive takes data privacy seriously.

It complies with GDPR across all plans and offers additional security features on the Ultimate plan to meet SOC 2 and ISO 27001 standards. This includes encrypted data storage, audit trails, permissioned access, and activity logs.

You can also manage data retention, user roles, and third-party app permissions in one place. For businesses in regulated industries like legal, healthcare, or finance, these controls are essential.

Ultimate plan users also gain access to Pipedrive’s compliance toolkit, helping them meet internal and external auditing requirements without needing separate compliance software.

Q: Can I run reports for management?

Definitely. Reporting is one of Pipedrive’s standout strengths.

With Growth, you get 100 reports per user, while Premium and Ultimate unlock 250+ and 500+ respectively. You can create dashboards to track KPIs, build forecast models, analyze sales velocity, or monitor team performance.

Charts are visual and easy to customize with filters, time frames, and metrics that matter to your exec team. Reports can be exported to Excel or PDF, shared with stakeholders, or scheduled to auto-send weekly or monthly.

Whether you’re running a pipeline review or a board meeting, Pipedrive has the insights you need.

Q: What support is included?

All Pipedrive users get access to 24/7 live chat support and a searchable help center filled with guides, videos, and troubleshooting tips.

On Premium, support response times are faster. Ultimate users get an even more robust experience—including direct phone support, a dedicated success manager, and quarterly business reviews.

This means you don’t have to face CRM issues alone. Whether it’s help setting up automations, debugging email sync, or optimizing your pipeline, someone’s there to assist.

There’s also a vibrant user community where you can trade best practices or discover creative ways to use features.

Q: Can I cancel or switch plans anytime?

Yes, Pipedrive is refreshingly flexible.

Monthly subscriptions can be canceled or changed anytime with no penalty, and billing is prorated based on your switch date.

Annual plans offer better discounts, and while they’re billed upfront, Pipedrive offers a satisfaction guarantee if you cancel early.

You can also scale users up or down as your team changes, and admins can easily assign or revoke seats.

Switching plans is as simple as a few clicks in your billing dashboard—no need to contact sales.

This makes it easy to grow (or simplify) as your business evolves.

Why Pipedrive Might Be the Only CRM You’ll Ever Need in 2025

Here’s the truth: Picking the right CRM shouldn’t feel like you’re filling out a mortgage application.

But most do.

What makes Pipedrive different is its clarity. It’s not trying to be everything to everyone. Instead, it stays laser-focused on what really matters—helping your team close deals faster, follow up smarter, and feel confident in every conversation.

Every tier of Pipedrive is designed for a different stage of business growth. Just getting started? Lite gives you a structured view without the bloat.

Scaling a small team? Growth brings sanity-saving automations into play. Managing multiple reps or product lines? Premium gives you the tools to lead with insight.

And if you’re an enterprise juggling compliance, complex workflows, and lead generation—Ultimate delivers a full-stack solution without the usual enterprise chaos.

But beyond the feature tables and price points, the real win is adoption. A CRM only works if your team actually uses it. And that’s where Pipedrive shines.

It’s intuitive. It’s fast. It’s built with sellers in mind—not just dashboards and executives.

So whether you’re replacing spreadsheets or graduating from a legacy system that no one logs into anymore, Pipedrive offers a clean break and a solid step forward.

Still on the fence?

Start with the free 45-day trial

Kick the tires. Set up a pipeline. Send a few emails. You’ll know within a week if it’s right.

Because at the end of the day, it’s not about picking the most “powerful” CRM. It’s about picking the one that feels like it was built for you.

And in 2025, for thousands of teams? That CRM is Pipedrive.

The right CRM doesn’t just keep you organized.

It removes stress, builds consistency, and frees up time to close more deals.

Pipedrive offers a rare mix of usability, flexibility, and focus. Whether you’re a solo founder or managing 30+ reps, there’s a plan that fits—and grows—with you.

If you’re not sure where to start?

Take the 45-day free trial

Test the features. See how it fits.

You don’t need the “most powerful” CRM on paper.

You need the one your sales team will actually use.

And for a lot of businesses in 2025?

That CRM is Pipedrive.