Best CRM for Insurance Agents 2025
Your insurance business is built on your relationships with your customers.
Clients don’t buy policies. They buy trust. They buy you. The way you respond, organize, and personalize your offers can be the key difference between a busy year and an off-season in this industry.
But the majority of insurance agents won’t tell you this about themselves.
If you’re handling leads with sticky notes, old spreadsheets, or only in your mind, you are missing out on a lot of money.
Imagine this:
- You missed out on a good lead that came from a referral.
- You do not receive a call from the client on their birthday.
- They were two days late with the renewal and had to change providers.
You’re not lazy; your system is simply the problem.
For this purpose, many firms rely on a Customer Relationship Management (CRM) system.
But not just any CRM.
Pick a system that is suited for insurance agents and includes what you do on a day-to-day basis.
It’s easy to find many CRMs on the market. You may find shiny options, but most likely, they aren’t the right fit for your field of work.
There are times when it feels like trying to do spaceship engineering when all you want is a solid car.
With all that in mind, which CRM works best for insurance agents in 2025?
If you sell life insurance, health plans, or handle several different products, we’ve identified the top 7 CRMs that let you work more efficiently, increase your sales, and build a lasting business.
Let’s dig into this CRM Squirrel blog to find out the best CRM for insurance agents.
Why Is It Important for Insurance Agents to Use a CRM?
Before getting into the tools, we need to mention the big concern:
Isn’t it enough to store my client information in Excel and send emails through Gmail?
Short answer? You might decide to do that. But there’s a reason why you shouldn’t:
Problem:
- It is common for human errors and lost reminders to occur with manual data input.
- You spend a lot of time looking for emails, text messages, and different notes.
- You cannot see clearly which efforts in your pipeline contribute the most.
Solution:
A CRM Made Especially for Insurance Agents:
- You can find everything you need in a single place using a CRM.
- Leads, clients, policies, and renewals are all updated in real time.
- Tasks like sending follow-up and birthday emails are taken care of with automation.
Analytics make it easier to concentrate your efforts where you get the best return.
The benefits are not limited to helping you be organized.
Benefit: How It Helps Insurance Agents
- You can track the process of every client through your sales funnel.
- You can set up emails and follow-ups to run on their own without you needing to do them manually.
- It’s easy to stay in compliance with rules for data security and protection.
- You can easily organize your clients by dividing them by policy, status, or what they are interested in.
- Use performance reporting to discover trends, your top sales sources, and any slowdowns in the sales process.
- If you manage an agency, try not to interfere with what your team is doing.
In short, a good CRM helps you act more professionally, respond well to customers, and earn more profits.
Now that you see why they are important, we can look at your top options.
Best CRM Software for Insurance Agents
1. AgencyBloc: Designed specifically for life & health insurance businesses
If your business involves life or health insurance, you may have heard the name AgencyBloc.
Many CRMs work for a broad customer base, but AgencyBloc is designed specifically for insurance agencies and includes relevant industry tools and user compliance features.
This platform is designed specifically for insurance companies by experts in the industry.
AgencyBloc Best For
- Life insurance agencies
- Health insurance brokers
- You can choose from Medicare, the ACA, and those that offer group benefits.
- Those responsible for monitoring and managing policy & commission activities
Top Features of AgencyBloc
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Policy Management System
Manage policies, types of coverage, insurance carriers, and renewal periods in just one place. No more wasted time searching through documents or emails.
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Commission Tracking & Reconciliation
Let the system track commissions automatically so you don’t have to do it manually and can save time.
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Automated Workflow Tools
You can send reminders about renewals, birthday emails, expired policies, and onboarding, all without doing any extra work.
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Carrier & Downline Management
Manage your entire hierarchy: The process occurs from businesses that transport goods far to those that help deliver to final consumers. It keeps your documents up-to-date and well organized.
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Custom Dashboards & Reporting
Analyze your agency’s KPIs, including policy numbers, pending renewals, the best-selling products, and commissions earned.
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Secure Document Management
All sensitive documents, contracts, and policy PDFs should be stored safely in an environment that meets HIPAA requirements.
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Lead Management
Automatically add leads from web forms to your database, assign them to agents, and send them follow-up email messages.
Pros of AgencyBloc
- The approach is developed for use in the insurance industry only.
- Excellent commission and policy tracking
- Strong compliance & security protocols
- Personalized support and onboarding
- Great for managing downline agents
Cons of AgencyBloc
- It is not easy to use this technology for things other than insurance.
- More expensive than generic CRMs
- If you do not know the life/health area well, it is not as easy to use.
- Not the best option for property & casualty agents
2. Pipedrive: CRM for Solo Insurance Agents
If you are a solo agent who prefers simplicity, speed, and outcomes, you may find Pipedrive helpful.
It’s simple and easy to use, designed for sales, and helps you keep everything to actually close deals.
It is also compatible with quoting systems, marketing sites, and client websites, making your work easier rather than more complicated.
The Features in Pipedrive That Matter Most to Insurance Agents:
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Visual Sales Pipeline
Check the status of all your leads and move them between stages by dragging them.
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Automation Made Simple
Set up automatic reminders and assign tasks without requiring any coding.
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Custom Fields for Insurance
You can check the policy numbers, expiry dates, or what types of clients they are with ease.
Save all records of calls, emails, and meetings for every lead and client.
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Insights and Reporting
Find out what your conversion rates are, where your top referrals come from, and which products sell the best.
Pipedrive Best For:
- Independent insurance agents
- Smaller groups of agents offering life, health, auto, or commercial coverage
- Agents searching for a simple and reasonably priced CRM solution
Pipedrive Pros:
- Setting up the app is easily done and takes no time.
- Affordable plans start at $14/month
- It links to tools such as PandaDoc, Mailchimp, and Zapier.
Pipedrive Cons:
- You will need to customize it to make it fit your insurance workflow.
- There are limits to what you can report on in the basic versions of the software.
Want to Boost Your Insurance Business Seamlessly?
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3. Salesforce: Designed for Complex Processes in the Insurance Industry
Look at Salesforce as being similar to a top-of-the-line SUV.
They are equipped with plenty of power and are adjustable to fit any need. Also, just as not everyone can afford luxury cars, not everyone can afford a luxury home.
If you manage big clients or many types of services, Salesforce Financial Services Cloud will provide useful solutions.
It belongs to the Salesforce family, but it is specifically created for insurance agents, brokers, and financial advisors.
You can see and manage everything about every client, policy, and interaction, and automated functions that other sales teams would love to have.
Salesforce Major Advantages for Insurance Agents:
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Household & Relationship Tracking
Find out who is covered, their policies, and the coverage history by using the complete family trees. No more siloed client data.
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Integrated Compliance Tools
Using the tracking system makes it easy to comply with the rules and be prepared for audits.
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Smart Task Recommendations
To make sure you’re never behind on a lead, opportunity, or follow-up, AI points you to the next best action to take.
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Customizable Dashboards & Reports
Analyze in detail how your business is performing, the projected future, and the sales of your policies.
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Mobile-First CRM
Access everything you need on your phone if you work on the go or in a hybrid sales position.
Salesforce Best For:
- Financial advisors offering insurance
- Multi-line agents handling complex policies
- Insurance companies looking for a CRM solution that expands as they grow
Salesforce Pros:
- Powerful automation and intelligence tools
- Deep customization and 3rd-party integrations
- Industry-focused features for financial compliance
Salesforce Cons:
- It can be difficult or unwieldy for small firms or single agents.
- Sometimes the price is higher because of optional extras
4. HubSpot CRM: Easy-to-use tool with a free option available
If you are only beginning as an insurance agent or want a CRM that’s straightforward, HubSpot is your best choice.
You can use Buffer for free, the interface is easy to use, and it has many connections to other popular tools.
Still, don’t let the word “free” confuse you. Its features are very powerful and advanced.
How Do Insurance Agents Benefit from HubSpot CRM?
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Contact and Deal Pipelines
Keep tabs on all leads from the very beginning of their journey to the end.
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Email Tracking & Templates
Be aware of when clients receive your emails, click the links, or do not respond to offers. You can send out emails featuring your brand in just seconds.
Offer the ability to book online, and you won’t miss any important follow-ups.
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Marketing Features (Even on a Free Plan)
You can use web forms, landing pages, and email marketing to turn web visitors into your insurance clients.
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CRM Integrations
It works perfectly with Gmail, Outlook, Zoom, Stripe, and many other applications.
HubSpot CRM Best For:
- Individuals or small teams searching for a simple tool
- Any agent trying to automate but avoid coding
- Those agents who are looking for a free CRM
HubSpot CRM Pros:
- Free plan available forever
- It is easy to use, even for people not familiar with computers.
- You can add extra features as your business develops (and pay for them).
HubSpot CRM Cons:
- There are no features designed specifically for following insurance policies.
- Some features you can only use when you pay extra can be quite costly.
5. InsureCRM: Made Just for Insurance People
You don’t want to try to make a CRM that doesn’t match your way of working.
You want a platform that understands how insurance works right from the start. That’s what InsureCRM delivers.
It might not be as well-known as some other CRMs on this list, but among independent agents and small firms, it’s getting more popular because it’s built specifically for insurance and is more affordable.
InsureCRM Key Features (Agent-Centric Perks):
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Lead & Policy Tracking
Organize policies based on their types, the carriers, the dates they are issued or renewed, and what the client requires.
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Workflow Automation
Set reminders for things like checking if a policy needs renewal, making sure you follow up with clients, and checking the rules and timelines of your insurance plans.
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Agent Performance Monitoring
Track how many leads each agent turns into sales, and look for ways to get better in the areas that need it.
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Integration with Quoting Tools
Seamlessly connect with tools like QuoteRush and CompuLife so you can easily get the information you need.
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Client Portal
Allow policyholders to look at their documents and ask for help online so they don’t need to email you a dozen times.
InsureCRM Best For:
- Independent insurance agents
- Agencies that offer things like life, health, car, and home insurance all in one place.
- Teams that want a CRM that is built for insurance and not just sales in general.
InsureCRM Pros:
- Tailored for the insurance industry
- Easy to learn, agent-friendly UI
- Flexible pricing for growing teams
InsureCRM Cons:
- Fewer third-party integrations compared to bigger companies like Salesforce.
- Not ideal for large enterprises
6. Zoho CRM: Customized CRM
With Zoho CRM, you get a tool for every need, especially if you like making changes to the software.
It might not be designed for insurance agents, but you can easily fit it into your way of working, from creating quotes to renewing and adding extra products.
Zoho CRM Relevant Features for Insurance:
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Custom Modules
Set up fields to store policies, carriers, premiums, or client risk profiles.
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Sales Signals
Instantly notified as soon as someone from your list opens an email, fills in a form, or returns to your site.
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Omnichannel Communication
See and handle emails, calls, chats, and social media posts all on one page.
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AI Assistant (Zia)
Provides scoring and recommendations for the next actions to take based on your activities.
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Affordable Pricing
There is a strong free version and low-cost options for individual agents or teams.
Zoho CRM Best For:
- Agents who are up-to-date with technology and want to customize
- Agencies with multiple product lines
- Agents that use a variety of channels for communication
Zoho CRM Pros:
- Extremely flexible and scalable
- Great pricing for solopreneurs
- AI-powered lead insights
Zoho CRM Cons:
- Learning curve with advanced features
- No native insurance workflow templates
7. NextAgency: Smart choice for health insurance agents
It is designed to help health insurance agents, mainly those who work with group benefits, brokers, or Medicare clients.
It unites CRM, marketing automation, and agency management into one easy-to-use platform.
Key Benefits of NextAgency
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Group Benefits & Medicare Tracking
Be aware of different carriers, plan types, and the rules for following compliance.
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Built-In Document Storage
Keep all the proposals, coverage letters, and applications you have received secure.
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Marketing & Workflow Automation
Automate the process of sending birthday wishes, renewal reminders, or updates for annual coverage.
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Commission Module
You can also manage commissions from various carriers, as with AgencyBloc.
NextAgency Best For:
- Brokers who handle health insurance and agents focusing on Medicare
- Agencies managing group plans
- Those who are interested in something more robust than a CRM (an AMS)
NextAgency Pros:
- Built for health insurance professionals
- When you use commission tracking, you can rely on fewer tools because a CRM is involved
- HIPAA-compliant
NextAgency Cons:
- There are not many features available for life or property insurance.
- It is more challenging for a solo player to figure things out.
Why Is Pipedrive the Best CRM For Insurance Agents?
You should look for a CRM for insurance agents that delivers real benefits rather than just having flashy features.
That is the main reason Pipedrive excels above other tools.
Because it is easy to use, can be customized, offers automation, and is affordable, it is perfect for independent agents, small agencies, and niche insurance professionals.
Pipedrive is the top choice for insurance agents when it comes to CRM tools.
I’ll explain what makes Pipedrive one of the best in the industry.
1. Focused on Sales from the Start
Unlike most CRMs, Pipedrive was constructed with sales teams in mind.
As a result, all the screens, automation, and integrations are built to help you write more policies and do so quickly. It is well-designed, clear, and increases your company’s profits.
It acts like having someone who always makes sure to contact customers about sales and renewals.
2. Adapt It to Insurance in a Simple Way
Few insurance agents have the time to invest several months in setting up a CRM. With Pipedrive, you can:
- Include fields for policy numbers, premiums, renewal dates, and the types of clients.
- You can create automated messages to remind clients, send quote updates, and wish them a happy birthday.
You should separate your contacts into the categories of health, life, property, or commercial. It can meet the needs of every insurance line, but without the sluggishness of big business tools.
3. Pipeline Visibility That Works
Have you ever missed out on a deal because you didn’t follow up?
You can see the status of every deal in your pipeline with Pipedrive. You can move deals between stages in the pipeline by simply dragging and dropping them.
- New Lead
- Quoting
- Follow-Up
- Underwriting
- Closed (Won/Lost)
It is easily organized, uses different colors, and making updates is as simple as moving sticky notes around.
4. Free up your time by automating simple tasks.
Say goodbye to repetitive tasks. Pipedrive lets you:
- Automate emails to remind clients of their quotes, documents, or your follow-up after the sale
- Make a smart task to follow up with John about getting a life insurance quote after every form completion
- You will be informed the moment a lead opens your email.
- This doesn’t require you to have technical knowledge.
5. Affordable Plans with Real ROI
Salesforce and HubSpot can charge hundreds per user each month, but Pipedrive costs very little per user per month.
Even better? It increases productivity.
It truly provides measurable results, and you can get started with a small investment.
6. Perfect for Insurance Tech Stacks
Pipedrive can be used together with hundreds of different tools, like:
- You can use QuoteRush or QuoteWizard to help with insurance quotes.
- Mailchimp for email marketing
- DocuSign or PandaDoc for contracts
- Zapier can be used to link with a wide range of platforms.
- Make your work easier while still sticking to your systems and budget.
Decide on a CRM that Will Help Your Insurance Business Advance
When selling any type of insurance, your CRM should simplify your job, not complicate it.
Choosing Pipedrive is a top choice for selling more, working less, and staying organized, especially for independent insurance agents on a budget.
Are You Looking To Boost Your Client Base Effortlessly?
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FAQs about Best CRM for Insurance Agents
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Which CRM is the most effective for insurance agents?
Your choice of CRM for insurance agents will vary based on your requirements, budget, and how large your agency is. Pipedrive is also especially notable because it is user-friendly, mainly designed for sales, affordable, and very customizable.
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Is there CRM software that insurance agents can use for free?
Yes! If you’re new to the real estate industry or don’t have much to spend, the free HubSpot CRM plan is perfect for you.
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What are the important features a CRM should offer for insurance agents?
When choosing a CRM for insurance agents, make sure it includes the following:
- Lead and policy tracking
- Follow-up automation
- Pipeline visualization
- Custom fields for policies
- Email and SMS integration
Tools used for compliance, especially in life and health insurance
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Which CRM is most suited to life insurance agents?
Agents in the life insurance industry will find AgencyBloc and Pipedrive to be valuable tools. You can track your commissions using AgencyBloc, and Pipedrive gives you strong sales features and automation.
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Can Pipedrive be used in selling health insurance?
Absolutely. The ability to customize fields and connect Pipedrive to other tools makes it an ideal CRM for health insurance agents.
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Which CRM is most suited for independent insurance agents?
Pipedrive wins here again. It’s easy to use, adaptable, and built for solo agents and small teams to manage leads, follow deals, and close policies more efficiently.
