10 Best CRM Software for Hotels: Enhance Guest Experiences and Boost Bookings

Top 10 Best CRM Software for Hotels in 2025

What if every guest’s birthday, favorite drink, and preferred dishes were stored in a single app, and you didn’t have to look anything up?

That’s what a quality hotel CRM is capable of. The hospitality business relies greatly on forming strong relationships.

So, as the industry gets fiercer and guests become more knowledgeable in 2025, spreadsheets and disconnected tools won’t meet your needs.

Whether you manage a luxury resort, a boutique hotel, or a cozy B&B, a CRM is no longer a “nice-to-have”.

It’s your secret weapon to wow guests and boost bookings.

We’re going to look at the top 10 CRM tools for hotels to make your guests’ experiences memorable and increase your direct revenue.

Why Is CRM Needed for Hotels?

Hotels aren’t just focused on selling rooms. Comfort, feelings, and experiences are what they are offering for sale. Here’s what a CRM offers:

• Being conscious of and looking after each guest’s wishes
•  Based on a guest’s interests, hotels customize special offers.
• Loyalty programs offer loyalty points to people who come back.
• Say goodbye to having to send confirmation and welcome emails yourself.
• Analytics allow you to see what’s successful, who is making reservations, and understand the reasons behind their actions

Using the correct CRM means hotels can provide guests with consistency, attention to detail, and enough support for expansion.

10 Best CRM Software for Hotels

CRM Squirrel selected the 10 best hospitality CRM tools based on how simple they are to use, how well they integrate, how effective they are at automating, how scalable they are, and the price they offer.

1. Pipedrive

Pipedrive Ideal for:

Mid-sized hotels that want to make their guests happy and streamline sales

Here’s Why Pipedrive Good for Hotels:

Pipedrive makes hotel sales processes easier and more structured.

Thanks to the visual drag-and-drop system, front desk and sales workers can quickly monitor guest questions, business reservations, and group bookings.

Data entered through the custom fields can make a guest’s visit more special, and automated programs take care of follow-up messages and discount offers.

Highlights of Pipedrive CRM:

• A visual system to handle both inquiries and group bookers
• Automating upsell, reminder, and review tasks
• AI assistant provides real tips to help you close deals.
• Fields that can be edited for each person’s profile

Pipedrive Pros:

• Using it is easy; not much training is necessary
• Seamless integrations with tools like Gmail, Slack, and PMS (via Zapier)
• App available for remote sales monitoring
• Free Trial Available

Pipedrive Cons:

• Created for other purposes, so it must be set up for the hotel first
• You won’t find built-in support for booking or property management on this platform.

Pipedrive Integrations:

Possible with PMS systems using Zapier and Open API.

Want To Boost Bookings & Guest Loyalty Now!

Get Started With Pipedrive Free 45-Day Trial And Increase Your Client Engagement!

2. Revinate

Revinate suits:

Big chains and luxury hotels that want to offer personalized trips

What Makes Revinate Effective for Hotels?

In a single CRM system, Revinate gathers guest intelligence, runs email campaigns, and handles reputation care. It’s built to capture and centralize data from your PMS, enabling segmentation and hyper-personalized communication that drives loyalty and direct bookings.

Worthy of Notice about Revinate:

• Guest data from the PMS and POS is united into one profile
• Email marketing that separates people into groups for effective automation
• Services that help increase guest satisfaction using feedback and surveys
• Monitoring should be done to strengthen your online image.

Revinate Pros:

•  Robust guest insights
•  Special tools for campaigns designed for luxury companies
•  Suitable for managing more than one property

Revinate Cons:

• Small hotels or independents find it too expensive.
•  You may want assistance during the onboarding process

Revinate Pricing:

Custom pricing (based on property size & modules)

Revinate Integrations:

Opera, Maestro, and a variety of other strong PMS integrations are available.

3. Salesforce

Salesforce Recommended for:

Large corporations and broad-scale hotel companies

What Makes Salesforce Effective for Hotels?

Chain companies with thousands of guests across many channels can use this highly flexible and all-around CRM tool. With AI, automation, and omnichannel communication, Salesforce enables powerful personalization, guest lifecycle marketing, and multi-departmental collaboration (sales, marketing, loyalty, etc.).

Worthy of Notice about Salesforce:

• Breaking down guests into meaningful groups and following them through their visit
• Cross-channel campaigns (email, mobile, web, call center)
• Advanced dashboards and full analytics
• Integrates with systems for ERP, loyalty, and booking.

Salesforce Pros:

• It can be used for anything from one property up to 1000+ properties.
• Help from all over the world and a lot of documentation
• Ideal for companies needing sophisticated operations & reports

Salesforce Cons:

• It requires a large and complex setup.
• The system is difficult to use until onboarding is completed correctly.

Salesforce Pricing

MySQL Enterprise is private, designed specifically for each customer.

Salesforce Integrations:

API connections allow us to integrate both PMS systems and ERP structures.

4. Guestline CRM

Guestline CRM Tailored for:

European hotels that wish to use a linked system for both management and customer relations

What Makes Guestline CRM Effective for Hotels?

Separately available for Guestline Property Management users, this CRM helps small properties run effective email campaigns while grouping guests like a standard CRM would.

What Makes Guestline CRM Special:

• Uses data that comes straight from Guestline PMS
• Automated emails are sent based on how a guest books
• Recording how customers move through your visits

Guestline CRM Pros:

• Priced famously low and created just for freelancers
• Setting up is easy once Guestline PMS is used.
• The fact that it’s based in the EU means data follows strict rules, and you can count on local support.

Guestline CRM Cons:

• It cannot handle very large user populations
• Only a few integrations are available outside the Guestline network.

Guestline CRM Pricing

Starts at €50 per month.

Guestline CRM Integrations:

This option is suitable for hotels in Europe now using Guestline PMS.

5. Cendyn eInsight suite

Cendyn eInsight suite excellent for:

Hotels wishing to boost direct sales and create loyal customers

What Makes Cendyn eInsight suite Effective for Hotels?

Using eInsight, data from guest profiles, booking activity, and marketing efforts are linked instantly. With campaign personalization, marketing can focus on valuable guests and encourage them to return or spend more.

What Makes Cendyn eInsight suite Special:

• Immediate access to guest information and huge datasets
• Managing other people’s loyalty programs
• Good division of customers & advanced predictions
• Automating emails, campaigns, and offer processes

Cendyn eInsight suite Pros:

• Well-known by leading hotel brands around the world
• You have access to built-in A/B testing and analytics tools for your campaigns
• The app is customized to fit each user’s needs

Cendyn eInsight suite Cons:

• It is important to set aside time for putting the rule in place.
• It may not be necessary for little hotels

Cendyn eInsight suite Pricing:

You pay for only the modules you need with custom pricing.

Cendyn eInsight suite Integrations:

It works with all the main PMS and booking systems.

6. Zoho CRM

Zoho CRM Well suited for:

Vacation properties are interested in flexible deals & engaging customers via several platforms

What Makes Zoho CRM Effective for Hotels?

Even though it’s not only for the hospitality industry, Zoho CRM’s ease of setup and low cost make it great for small places and hotel groups that want a system for serving guests and tracking sales.

Zoho CRM Important Features Highlights:

• Multi-channel outreach (email, SMS, phone, social)
• AI-powered sales assistant (Zia)
• Included are customizable workflows and reporting dashboards
• Integration with Zoho ecosystem (Bookings, Campaigns, etc.)

Zoho CRM Pros:

• You only need $36 a month for the Pro version, though they also offer a solid free plan
• You can customize online courses easily, and they have great flexibility.
• Automation and being able to reach company data from any device

Zoho CRM Cons:

• Setting up for business rather than comfort takes a lot of work
• Both PMS and booking tools must be united for this solution.

Zoho CRM Pricing:

You can use the app for free or with a paid account from $12/month

Zoho CRM Integrations:

Connecting with PMS API links or through third-party apps

7. Guestfolio (by Cendyn)

Guestfolio Suitable for:

Medium-sized hotels wish to automate email communication with guests throughout their stay.

What Makes Guestfolio Effective for Hotels?

Guestfolio eases three-way messaging between the hotel and guests, letting accommodations automate tasks that develop loyalty and attract new visitors.

Important Features Highlights of Guestfolio:

• Sending out emails automatically before and after a stay
• Marketing teams use it as a campaign builder
• Hotels can update the system in real-time to offer customized treatment
• Helps plan surveys and invites guests to give their opinions

Guestfolio Pros:

• It’s user-friendly and easy to set up quickly
• Cendyn Travel Solutions forms part of the trusted Cendyn family of brands
• Quality customer service

Guestfolio Cons:

• Not designed for mobile devices
• It is best to use this with a PMS.

Guestfolio Pricing:

Custom pricing is used for poor and average schools.

Guestfolio Integrations:

The software links to PMS systems.

8. ResNexus CRM

ResNexus CRM Best for:

These are the best ratings for boutique hotels, inns, and B&Bs in North America.

What Makes ResNexus CRM Successful for Hotels:

Since ResNexus provides management, booking, and email marketing in just one portal, it is perfect for small lodging companies looking to use a single system without large expenses.

ResNexus CRM Special Features:

• CRM tools can be used directly through our booking engine
• Following guest loyalty and recording guest notes
• Email and promotional automation
• Compatible with the ADA and mobile gadgets

ResNexus CRM Pros:

• Fantastic option for just starting in the hospitality industry
• Reliable customer care
• Combines both CRM and a reservation system

ResNexus CRM Cons:

• The UI is old-fashioned when put next to modern system options
• Not as useful in countries outside the UK

ResNexus CRM Pricing:

The cost is $30/month to get started.

ResNexus CRM Integrations:

Booking + CRM are already included in the platform

9. Protel CRM

Protel CRM Fits well with:

Hotels used by travelers from different countries that wish for CRM systems with useful enterprise tools.

Protel CRM Features:

• Combine information from guest reservations and the things they say they like.
• Easy rewards creation: Design personalized engagement programs quickly.
• Make email campaigns easily with the drag-and-drop email campaign builder.
• Post ideas related to GDPR and PCI compliance to help European guests’ data protection.

Protel CRM Pros:

• Connecting PMS and CRM for better performance.
• WooCommerce is designed to work with multiple languages and multiple currencies.

Protel CRM Cons:

• Sometimes, it’s too much for a small property.

Protel CRM Pricing:

• Custom
• No free trial is offered.

Protel CRM PMS Integration:

Native (with Planet PMS)

10. Hotelogix CRM

Hotelogix CRM Suitable for:

Small- to mid-sized hotels are in search of an efficient PMS and CRM in one place.

Hotelogix CRM Features:

• Tracks interests, past visits, and guest contact information.
• Send your customers confirmation, pre-arrival, and post-dismissal emails automatically.
• Guest History Dashboard helps you provide better experiences for previous guests.
• The system allows you to handle different locations all within one system.

Hotelogix CRM Pros:

• You can easily get it working and use it whenever you need it.
• Works well for hotels that need an all-in-one solution since they don’t have a PMS.
• Helps you run direct booking advertisements.

Hotelogix CRM Cons:

• Doesn’t support a lot of advanced marketing automation.

Hotelogix CRM Pricing:

• Prices begin at $65 monthly.
• You can try VPN Unlimited for free.

Hotelogix CRM Integration:

PMS Integration: Native (since it’s built-in)

Comparison Table of Best CRM Software for Hotels

Why Is Pipedrive the Best CRM Software for Hotels?

Sick of Complicated and Costly CRMs? Other people understand what you’re going through.

Most hotel CRMs claim to be great, yet end up being incredibly complicated.

Your choices are pricey enterprise tools that are hard to use, ordinary hotel platforms that don’t suit your needs, or systems that require advanced IT knowledge to operate.

That’s where Pipedrive goes a different route.

Made for Hoteliers Who Prefer Something Easy to Use

Rather than weighty, rigid systems, Pipedrive emphasizes being simple, flexible, and automated.

Any hotel looking to make guest journeys unique but not needing to build a whole IT team can benefit from this novel software.

Benefits that a hotel can take advantage of:

• Track upcoming sales, inquiries, and events through one clear sales pipeline dashboard
• Create fields for special guest preferences that allow you to recognize and fulfill requests about room type, special diets, anniversary, and more
• You may prepare automatic emails for thanks, offers to buy more, and confirming reservations
• AI Sales Assistant: Get live advice on how to sell more deals, more efficiently
• Access to Third-Parties: Bring together your PMS, booking sites, marketing platforms, and many more.

Standout Features:

• Accessibility

It’s intuitive for non-tech users. You can design bookings, corporate events, or guest loyalty stages to suit your brand’s needs.

• Growth does not limit its use

It works if you manage one or many units

• Cost-effective

 It’s economical for smaller businesses, since pricing plans are only $14/month

• Easy to Use with PMS Solutions

Connect using Zapier or the API

With Pipedrive, you get all the tools for handling leads, serving guests well, and bringing in more guests who book on your site, all without experiencing the problems regular CRM systems have.

Prepared To Grow Your Hotel Business by Using Pipedrive?

Start A Free 45-Day Trial With Your Favorite Pipedrive CRM.

How to Integrate Your Hotel CRM Seamlessly into Your Tech Stack

Your CRM goes beyond being a guest database.

It becomes the main link in your hotel technology when set up correctly.

Too often, hotels invest in a powerful CRM but never connect it with their property management system (PMS), booking engine, or marketing tools.

The result? Losing out on much-needed cash, guests getting different service, and no one feeling comfortable working from tab to tab.

That situation can be different.

Use your CRM to join the dots between your first guest interactions and loyal, continued bookings.

PMS + CRM: Unlock Real-Time Guest Intelligence

When using PMS and CRM together, you receive real-time insights into your guests.

• Your PMS stores a lot of valuable information about reservations. Yet, your CRM takes that information and makes it valuable.
• Room type choices, intended arrival and departure dates, and past stay dates should be taken into consideration.

What makes this learning significant?

• Record the stays of each guest on their profile automatically
• Show VIP members custom ads or incentives before they buy
• Be sure your front desk receives useful guest data, long before anyone shows up.

Example:

When a guest reserves a king suite. The system takes the client’s birthday from the PMS and automatically schedules and sends them a welcome message offering an upgrade.

Booking Engine + CRM: Capture the Lead Story, Not Just the Sale

With the right combination, you can know more than the sale—you can see how the story started.

Direct reservations are possible with a booking engine, but not many show you how or why the guest made their booking. The use of CRM integration makes things easier.

What to integrate:

Source attribution (Google Ads, social media, OTA referrals), landing pages, promo codes used

What makes this learning significant?

• Be aware of what campaigns bring successful conversion rates
• Show the next offers that are relevant to buyers
• Follow up with people who started booking but didn’t finish the process by sending them emails, reminding them

Pro tip:

Do this to see where your customers come from and improve your attribution process.

Email Marketing + CRM: Automate Personalization at Scale

Pair email marketing with CRM to make personalization easier for many customers.

Say goodbye to the old “Dear Guest” emails.

By adding Mailchimp, Active Campaign, or Mailer Lite to your CRM, you can:

• Have all booking confirmations sent out immediately and automatically?
• Organize surveys to learn about their experience after staying
• Separate guests into segments using their likes, loyalty status, and the areas they live in.

Result?

People keep receiving your emails, many read them, and not many want to stop getting your messages.

Example:

A guest from your Paris place will be offered “Thanks for coming back to Europe” when your Lisbon property opens.

Loyalty Apps + CRM: Build Repeat Revenue on Autopilot

Loyalty and CRM together can help ensure your business collects repeat revenue with little effort.

You don’t have to belong to a chain to be loyal. Using CRM together with a loyalty app makes it easier for hotels to make their guests feel like VIPs.

What data to sync:

Your points, how you have used them, and your birthday reminders

Why it matters:

• Offer members who are part of the VIP program special offers
• Watch for the benefits that bring customers back to your business.
• Make it a delight for guests when they receive unexpected upgrades to their room

Example:

As a guest, if you complete 5 stays, you will earn this benefit. As a result of using the CRM, the front desk is advised to offer guests complimentary late checkout.

How to Make It Happen (Without a Full Dev Team)

No programming is required, and you won’t need to hire a developer. Most modern CRMs (like Pipedrive, Zoho, and Salesforce) offer:

• Companies have direct access to PMS and marketing solutions.
• Connect different tools together using Zapier
• More complete customization is possible using APIs

Your CRM is limited by the power of the tools it connects to. When everything in your tech stack is linked, it generates revenue, improves the guest experience, and becomes a favorite of marketers.

Don’t let your CRM be a lonely island. Create a link between yourself and the world, and things will start to work out.

Turn Every Stay Into Loyalty — Start Your CRM Journey Today

Modern hospitality relies on a great CRM, as it joins up data, personalization, and automation into one system.

You can use these 10 tools for your work.

Make it easy and automated for guests to communicate with you.

• Figure out who your audience is and divide them into groups
• Secure bookings straight from your site
• Make customers loyal to your business.

But if you’re looking for one CRM that balances power, simplicity, and affordability, Pipedrive is your best bet.

Looking For Easy Ways to Manage Guests and Drive Up the Bank?

Sign Up Now for a Free Pipedrive Trial Today to See How Rapidly Your Employees Will Be Ready to Use It!

FAQs about Best CRM Software for Hotels

1. 
   

   Which CRM is right for a small luxury hotel?

Both Pipedrive and ResNexus make it simple, economical, and flexible to use and set up for boutique properties.

2. 
   

   How is it possible to get more direct bookings with a CRM?

CRMs allow you to review how your guests use your site, send out personalized email campaigns, and retarget people who have visited you before, all to boost direct online sales.

3. 
   

   Can I work with a CRM even if I’m using my brand’s PMS?

Yes. The majority of hotel CRMs can be integrated with well-known property management systems by using APIs or Zapier and similar services.

4. 
   

   How much value does a hotel CRM give in return?

All these measures support each other, lower staff workload, and result in greater profits.

5. 
   

   Is Pipedrive useful for hotels?

Absolutely! The ability to organize pipelines and automate processes makes Pipedrive the ideal solution for growing hotels interested in stronger guest connections.